深圳大学管理学院名校名师论坛(207期)

报告题目：Business Model Innovation and Digital Transformation in Chinese Enterprises

报告人：Xiande Zhao教授（中欧国际工商学院）

报告时间：2026年10月14日15：30—17:30

报告地点：管理学院明理楼A404

报告内容：

Professor Xiande Zhao will present a practice-based framework on supply chain evolution and business model innovation in Chinese enterprises. Based on long-term observations, he proposes a four-stage development model—from passive-support, through active-segmentation and smart-experience, to open-ecosystem—and identifies two distinct evolutionary paths: traditional manufacturers like Haier progress sequentially through all four stages, while digital-native firms like JD.com start at Stage 3 and backfill the earlier ones.

The seminar will showcase collaborative research with these two firms. With Haier, Professor Zhao developed a teaching case on its four-stage evolution, an HBR article distilling the characteristics of COSMOPlat, and an IJOPM study on how platforms drive the evolution of servitization. With JD.com, collaborative studies cover C2M collaboration, blockchain traceability (with two POM papers and a working paper), and a recent teaching case on green logistics that demonstrates how digitalization supports the development of a new business model. Additional working papers with ZKH, AK Medical, and GAN Cube will also be introduced if time permits. He will conclude by introducing his methodology of integrating practice, teaching, and research, and the research directions of CEIBS Institute of Supply Chain Innovations.

报告人简历：

Professor Xiande Zhao is the JD.com Chair Professor of Operations and Supply Chain Management and Director of the CEIBS Institute of Supply Chain Innovations. He has been consistently recognized as one of Elsevier’s “Most Cited Chinese Scholars” and is listed among Stanford University’s “Global Top 2% Scientists 2024.” Professor Zhao is a Fellow of both the Decision Sciences Institute (DSI) and the Association of Supply Chain and Operations Management (ASCOM). He has also received the CEIBS Medal for Research Excellence and the CEIBS 30th Anniversary Outstanding Faculty Contribution Award. He specializes in supply chain integration, digital supply chains, business model innovation, and supply chain finance. He collaborates extensively with industry partners, developing case studies, innovative teaching programs, and publishing in top-tier journals. Professor Zhao has provided training and consulting for companies including JD.com, Haier, CATL, SAIC Volkswagen, COFCO, China Mobile, DHL, Japan Airlines, GSK, and others.  Professor Xiande Zhao has published over 200 journal articles in leading journals including Journal of Operations Management, Production and Operations Management, Journal of Consumer Research etc. He is also the Associate Editor and Special Issue Editor of Journal of Operations Management, and the Senior Editor of Production and Operations management.

管理学院

深圳大学低空经济与产城协同研究院

深圳大学新质生产力研究院

2026年10月12日

撰稿：李子城　审核：贾依帛  
（更新于2026/10/12 16:59:00）